Li Yifei, female, Han nationality, is a native of Beijing. She graduated from the Department of International Law of Beijing Foreign Affairs University. She went to America for further study in 1985 and was awarded a master's degree.
After receiving her master's, Li moved to New York to work for the UN. She worked in the public information department prior to producing and hosting the program called "UN Calls for Asia."
Later, she became a consultant for a New York law firm and was responsible for developing business in China. She deputized her Chinese clients who participated in lobbying for China to get most favored nations treatment.
She returned to China in 1993 and became general manager of MTV (China), the post she holds today. She was named one of the "Most Influential Women in China" by Forbes and CNN, Ms. Li attended the summit conference of "Women Talents in the Field of Commerce in Asia" held in Hong Kong.