Li Jinzao, male, Han nationality, is a native of Xiantao City, Hubei province. He was born in 1958, joined the CPC in 1976, and graduated from the graduate school of the Chinese Academy of Social Sciences in 1988. He is a doctor of economics.
Li was deputy secretary of the Guilin City CPC Committee of the Guangxi Zhuang Autonomous Region from 1998 to 2001 and vice-chairman of the Guangxi Zhuang Autonomous Region People's Government from 2003 to 2011.
From 2011 to 2014 he was Vice-Minister of the Ministry of Commerce. In November 2014, he became director of the National Tourism Administration.