Compiled from the following sources:

Special biographic research
Wen Wei Publishing Company, Ltd. 2002-2006

Who's Who, Current Chinese Leaders
Wen Wei Publishing Company, Ltd. 2003-2005

Revision History:

Biography Revised: 7/1/2003
Career Data Updated: 3/26/2006

PHOTO: Li Yifei
Li Yifei 李亦非
General Manager of MTV Music Channel (China)
Born: 1963

Biography

Li Yifei, female, Han nationality, is a native of Beijing. She graduated from the Department of International Law of Beijing Foreign Affairs University. She went to America for further study in 1985 and was awarded a master's degree.

After receiving her master's, Li moved to New York to work for the UN. She worked in the public information department prior to producing and hosting the program called "UN Calls for Asia." Later, she became a consultant for a New York law firm and was responsible for developing business in China. She deputized her Chinese clients who participated in lobbying for China to get most favored nations treatment.

She returned to China in 1993 and became general manager of MTV (China), the post she holds today. She was named one of the "Most Influential Women in China" by Forbes and CNN, Ms. Li attended the summit conference of "Women Talents in the Field of Commerce in Asia" held in Hong Kong.

Career Data

2001 Named, (One of the 50 Outstanding Women by Forbes)
2000 Named, (One of the Most Influential Women in Asia)
1993— General Manager, MTV Music Channel, China
Graduate, China Foreign Affairs University, International Law Department Beijing Municipality


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